Clayton M. Christensen, Taddy Hall, Karen Dillon, David S. Duncan. Competing Against Luck. Harper Business. New York: 2016.

Fascinating read. Each chapter has a preview abstract of the big idea, a takeaways section, questions for reflection, and notes.

• Short video about the core message
• 30 minute interview with Clayton Christensen
• EIE17 General Session (2017)

Learn added perspective about how to approach innovation using the idea of Job to Be Done. The authors describe the nuances of a simple and elusive mindset with examples and a suggested path forward for your organization.

job: : progress that a person is trying to make in a particular circumstance involving a struggle or frustration